MIT10 Branding System

MIT10 is the subset of MIT Alumni who graduated in the last ten years. Marketing and events targeted towards this group are branded either as MIT10 Challenge (when there is a donor challenger offering a large gift to MIT if certain participation levels are reached), or MIT10 Gives (When programming does not involve a challenger). The MIT10 brand extends to direct mail, email, web, and events.

MIT10 Challenge and MIT10 Gives logotypes

System fonts and colors

MIT10 Challenge landing page

MIT10 Gives landing page

MIT10 Gives / Challenge online gift form

MIT10 fall mailing: reply card, buck slip, and outer envelope

MIT10 spring mailing: letterhead, donor listing, and outer envelope