The 2019 MIT 24-Hour Challenge
Held on March 14, 2019 (Pi Day), this digital fundraising event was a the third annual 24-Hour Challenge at MIT. Alumni and friends were encouraged to give to MIT on March 14 to unlock challenge money available to a range of funds across campus. Staff collaborated with alumni volunteers (Web Ambassadors) to solicit within their personal and professional networks.
Save the Date Postcard
Web Ambassador Postcard
Save the Date Video
This video was shared by email and on social media, and was intended to build excitement around the 24-Hour Challenge. I was part of a small team responsible for developing the initial concept for the video, and then developed all type treatments and worked with a videographer to ensure that the final product alined with the 24-Hour Challenge identity.
Results page (desktop)
An email was sent one week after the conclusion of the 24-Hour Challenge, directing participents to a landing page where final data was broken down by geographic area, relationship to MIT, and designation.