UMass Chan Rebrand

Logo redesign

In September 2021 the Medical School received a $175 million philanthropic gift from the Morningside Foundation and the Chan family that renamed the institution and its three graduate schools. I worked with school leadership and representatives of the Chan family to develop a new system of visual identifiers for the Medical School and its graduate schools.

Graduate School Logos

New identifying marks for UMass Chan’s three graduate schools that I developed in partnership with school leadership and representatives of the Chan family. Learn more about these and other UMass Chan sub-brands at the page dedicated to this topic.

Brand pattern

I developed a brand pattern system to replace an existing “wave motif” in all UMass Chan communications. The system is based around the script “U” that appears in the UMass Chan logo, cropped and recolored in a variety of ways to create a flexible and coherent graphic element.

Brand typography

The existing brand typography was limiting and dated. I expanded the weight options for Sabon and replaced Frutiger with Montserrat.

Style Guide

Template suite

PowerPoint templates for UMass Chan Medical School and each of its three graduate schools.

Word templates

Poster and signage templates for informational and wayfinding uses on campus.

Canva social media templates

Stationery