The MIT William Barton Rogers Society
The MIT William Barton Rogers Society is a giving society recognizing leadership donors to the Institute. Donors are recognized through special events, personalized messages of thanks, and special notation on donor rosters.
WBRS Brand
The WBRS brand was originally developed by an outside firm in 2011, before my arrival at MIT. In the fall of 2018 I refreshed the identity, keeping the mark itself but updating the color palette, typography and photo selection, and introducing a new brand pattern.
2019 Leadership Giving Spring Appeal
Solicitation sent in the spring to WBRS level donors from the past fiscal year. Package includes an outer envelope, folding greeting card, reply card, and standard reply envelope.
2019 Winter Donor Appeal: WBRS Lot
The MIT Annual Fund Winter Donor Appeal is a large segmented direct mail solicitation sent to donors from the past four years. The segment of this appeal seen below targets WBRS donors specifically, and includes an outer envelope, reply card, buckslip, and standard reply envelope.
WBRS Event Invitation Postcard
MIT expresses gratitude to WBRS level donors in many ways, including invitations to exclusive regional events. Donors are invited to these events via email and postcard.
WBRS 2018 Annual Report
Annual report distributed online listing FY2018 WBRS-level donors and detailing the impact of their giving.
